Focus Group

I asked 3 people to watch Jai Ho! (You Are My Destiny) and asked them these questions to see what they thought of the video:

1. Do The Visuals Match The Pace Of The Music?
2. Do You Think Costume and Setting Is Appropriate To The Song?
3. Did You Like The Video and Why? Or Why Not?
4. Is The Music Video a Good Promotional Device For The Singer?
5. What Would You Rate The Video Out Of 10

RESULTS:
1. All 3 people thought that the visuals work well with the music, one person wrote down "the dancing is in time with the music and is upbeat and fast" and the other two said that they thought it was all quite fast paced and kept in time with the beat. So georgia and I should consider how to edit the takes to be in time with thebeat as well as the lyrics.

2. Again, all 3 of them put the same sort of answers. They all thought that the costumes and settings were appropriate because it was based in India and the band are wearing outfits that are slightly adjusted to become a combination of both cultures-so the outfits are quite revealing and tight fitting which would be accepted in our culture along with a little bit of Indian culture.

3. 2 of the the 3 people I asked said they did like it because 'its very fun and upbeat' and because 'its a really fun video and the song is very uplifting." However the third person said that they didnt like it because it was 'too cheesy' and when I asked him to specify he said "its just too cheesy when everyone is dancing together and everyone is all happy and smiling-that just wouldn't happen" so I need to take into account how far down the line is 'too cheesy' and to try and prevent our music video form being 'too cheesy'.

4. All 3 people said that they thought the music video was a good promotional device. The two who said that they liked the video said (along the same lines as each other) that it was a very popular song and video was very fun so lots of people liked it and couldn't wait to buy it. The male who said he didn't like the videdo said that although he didn't like it, he still think that for its main audience of pop lovers that the video was a good promotional device.

5. One person rated it a 9/10, another rated it a 7/10 and the last person rated it an 8.5/10