Second Draft of Ancillary Tasks Questionnaire

Advertisement in magazine:

Q1. What would you expect to see on an advertisement in a magazine that is advertising a pop singer’s new album? You can circle more than one.
Images of the album
Images of the singer
Release date of the album
Cost
Website link
Tour dates
Info about the singer

Q2. What colours would expect to find on an advertisement for a pop album? You can circle more than one.
Pink
Blue
Silver
White
Black
Green
Purple
Other__________________________________

Q3. Would you rather see more text or more images on the advertisement?
Text
Images

Q4. In which magazines would you expect to find these album advertisements for a pop/hiphop album? Circle one answer.
Music Magazines
Gossip magazines
Specialist magazines e.g. gardening or sports magazine
　
Q5. Do you think advertising a pop star’s new album is a good way of promoting the album and singer?
Yes
No

What are your reasons for your answer?
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Digipak:

Q1. What would you expect to see inside a pop album? You can circle more than one.
Images of the pop star
Lyrics in the booklet
An image on the actual CD
A Message from the Pop Star about the album
Other________________________________

Q2. What colours would you associate most with a pop album? You can circle more than one.
Pink
Blue
Silver
White
Black
Green
Purple
Other__________________________________

Q3. Would you want to see images of the artist more or would you prefer to see more text, such as lyrics?
Images
Text

Q4. How many songs do you think an artist’s album should include? Circle one answer.
0-5
6-10
11-15


What makes you buy a CD over downloading the album illegally or downloading it from Itunes?
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