My questionnaires will provide me with plenty of information for my planning because I can use my results to decide what the public would like and would not like in the music video and digipak and what would attract and keep their attention in the advertisement. I can also use the questionnaires to plan where I could advertise the music video and what channel to get to play the video, as I have found out which music channels are most popular.
By researching my real media artefacts I can see now what is commonly found in pop music videos and how pop artists have been successful in making a pop music video. By looking into Nicki Minaj's music video for 'Superbass' I can see that if the song is upbeat and fun, bright colours work really well and that there should be more short takes than long takes. However, looking at Adele's video for 'Make you feel my love' I've found that longer takes and dim lighting work a lot better for that piece of music because of the pace. So I've learnt that a lot depends on the pace of the song so thats something that will help me plan and storyboard.
Also, looking at the focus group that I got together, I can see what the public seems to think works well for a video and how that makes it a successful video. So overall, I think my research has proved to be very helpful for when I come to do my planning.
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