Being a pop music video this video is narrative based, however the storyline is quite subtle. The majority of the video is set in an apartment and the storyline is mostly just of Adele not being able to sleep and looking upset and a bit of a mess. The rest of the storyline depends on the audience linking in the lyrics of the track with the video. The song is about how a man that she loves, and that she would do anything for him ‘to feel her love’ but he has yet to make his mind up about her.
This video contrasts with the stereotypical pop music video for many reasons. The Lighting, throughout the video, is very dark and creates a very depressed feeling which relates to the lyrics in the song. The video is set at night so the natural light is dark as it is but then also the outside of the building is dark and even the lighting within the apartment is quite dark. This all adds to the mood of the video because the producers would have wanted the viewers to feel down when watching this video so that they could relate to how Adele is feeling throughout the video.
As the majority of the video is set in the same apartment at the same time, the costume is the same throughout. Adele has messed up hair and her makeup is quite smudged which is quite effective because it suggests that she couldn’t sleep and had maybe given up on caring because she didn’t bother taking her makeup off.
Considering the editing, the whole music video consists of quite long takes. This matches the pace of the track because it is very slow so the long takes work well with this pace. Also, the slow takes mirror the mood of the music video; if there were many fast takes it would represent that a lot is happening in the scene where as this music video just shows Adele walking around her apartment, there is not much going on and so the slow takes work well with this.
This video also contains diagetic sounds which are not common in music videos e.g. you can hear when Adele texts and places the phone back down on the side and you can hear her ruffling her clothes. This makes the scene seem more realistic-as though the viewer is in the room with her because you can hear everything that is going on, such as the TV.
In terms of Mise-En-Scene, there are clothes all over the place in her apartment; this suggests that she doesn’t feel the need to care at the moment-that she sees it like there’s no point in making the effort. Also, at some point Adele goes to the fridge and she grabs a big cosy cardigan and both of these can be related to an upsetting point in a relationship because it is quite stereotypical of girls to cosy up and eat when something goes wrong in a relationship.
There are also many close-ups of Adele's face which show that her makeup is slightly smudged and her hair is messed up. This makes Adele seem more relatable because that is what you would look like if you were in her situation and normally popstars don't really like people seeing them at their worst so this makes Adele seem more down to earth. this would promote her well because people will like her because she seems so relatable.
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