Tuesday, 20 September 2011

Real Media Artefact (MIKA Ad)

This is an advertisement for MIKA’s album “The Boy Who Knew Too Much.”
The advertisement uses the illustrations taken from the front cover of the album so that the reader can associate these patterns with the artist and his new album. As this advertisement doesn’t actually show an image of the album itself, the reader would have to know what sort of thing to look out for if they were looking for it in the store so the reader would associate these illustrations with the album and would look for this sort of front cover in the store.
The artist’s name is in the biggest font on the page so it would grab the readers’ attention as they turned the page and if the person reading it is a fan of the artist then they are likely to read the whole page and find out about the album.
There is also an image of MIKA next to his name to show who the artist is and so that people who may not be too sure of who he is will then associate this font of text and this sort of illustration with the artist and this album from now on.
On the bottom left of the page there is the date of when this album comes out which is quite clearly important when advertising a new album because people who are interested in buying it will want to know when they can buy it. It also says “the new album” which could be something to consider including because it makes it seem more exciting if something is new. This is then followed by what songs are included; they’ve mentioned songs that had previously been released. This would interest the reader because if they enjoyed these songs already then it is going to make them curious as to what other songs are on the album and make them want to buy the album.

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