This is a Digipak for Katy Perry's 'Teenage Dream'.To begin with, there are two main images of Katy Perry on this digipak; they are both very large photos and take up the whole of the page on the digipak. This will promote the artist because she is seen as mostly naked in both images so it will provoke interest in that sense. Also it comes with a free poster of Katy Perry in another revealing outfit linking in with her 'teenage dream' theme of the album. This free poster will encourage people to buy the digipak because it will seem like the buyer is getting more for their money and this will promote the artist well because more people will be buying the digipak and listening to her music. The images of her are made to look as though she is on a cloud. This links in well with her 'teenage dream' theme because it is a surreal thing to be lying in the clouds and we always associate dreams with clouds such as the dream clouds cartoons use to suggest someone is dreaming or thinking.
The two disks that come with the digipak both have different images of them, but both have been made to look like a sweet or a lollipop. This links in with one of Katy Perry's number 1 hit "California Gurls" where, in the video, she is in a land of sweets-similar to a 'Charlie And The Choclate Factory' land, but with sweets. The people who have bought this digipak will relate these images to the video and so even the images on the disks link in with tracks.
There is a theme of pink and red which are colours often associated with sweets-red for lollipops and pink for candyfloss. This would, again, link in with her track "California Gurls" because in the video she is in a land full of sweets.
There is a barcode on the backpage which will appear on any digipak so this is necessary to have when producing ours. Also, there is the information in small print about the company and record label etc, which I will have to look into more detail about later on.
No comments:
Post a Comment