I would begin by using youtube to advertise the song because we could upload it to the artist's Vevo account. This would promote the song and artist well because youtube is popular place to watch music videos for free and so hopefully many people would visit the artist's vevo to watch it. Also, Vevo prevent people form illegally downloading the song and video which would mean the institution would not be losing out on profit due to people illegally downloading the song. People would also be able to share the video link between friend on social websites such as Facebook and tumblr which would again generate more interest from the public and promote the video further.
Another way to promote the video would be to use music channels to show it. Popular channels such as MTV Hits and StarzTV are quite popular for pop music videos as I can see through my questionnaire results so I would consider channels such as these. I would also put the video up on the popstar's website because fans of the star would visit the site quite reguarly. This would generate more awareness of the video and would again promote it successfully.
I would also sell the music videos on iTunes for roughly £1.99 because, after researching it on iTunes, the majority of music videos are aroudn that price. This would create profit and fans would be likely to buy if they would like to be able to watch away from internet connection.
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